![]() ![]() ![]() Movie studios wanted a piece of the action. Meanwhile, the music industry was on an upswing in the wake of post-war innovations in audio technology, including the LP and 45 rpm vinyl record formats, tape recording, the transistor radio, FM radio, high fidelity, and stereo sound. Warners stayed out of music, licensing film soundtrack albums (and Mel Blanc's Looney Tunes discs) to other labels, for the next 27 years.īy the late 1950s, the film industry was in decline thanks to TV and other factors. Like the rest of the record industry, Brunswick suffered due to both The Great Depression and the introduction of broadcast radio, so WB sold the label in 1931. Warners had dabbled in the record business as early as the late 1920s, when the company bought Brunswick Records and several music publishers. Like many of its artists, it was given "the chance to fail" until it emerged not only as a successful label, but a major force in the music industry. Records, now known as Warner Records, began in 1958 as an offshoot of the film studio. “A new logo isn’t meaningful on its own, and our label will always be defined by the originality of our artists, our music, and our people.Warner Bros. “We’re signing and developing the next generation of British artists to move global culture, so we wanted the Warner Records brand to have the power and freedom to mean different things to different people around the world,” said Christie. It’s a new day for Warner Records, an iconic label that was born in the California sun, and is at home everywhere on earth.” ![]() We have a growing roster of world-class artists, a rejuvenated team, and an incredible new location. “The timing couldn’t be better, since we all feel the label is at a moment of reinvention that builds on our legacy, while moving into a future driven by fearlessness and creativity. “For the first time in the label’s history, we’ve had the opportunity to create a distinct, modern identity entirely of our own,” said Corson and Bay-Schuck. The openness of the design gives it the flexibility to embrace all Warner Records artists and all genres of music around the world.” The circular icon – suggesting a record, a sun, and a globe – is a nod to the label’s past, present, and future. The announcement describes the new logo’s “artful simplicity and impactful typography that are ideally suited to the digital world. You don’t have to be a business major to understand that changes as minimal as dropping ‘Bros’ from a company name and unveiling a logo can create a massive boost in press coverage and publicity. The move also allows the company, which has undergone many leadership and artist roster changes in that time, to have something of a fresh start. When Time Warner bought the company in 2004 it agreed to keep the name Warner Bros. There are several motivating factors behind the name change. company’s recent move to a new, state-of-the-art headquarters in downtown LA’s Arts District.” Co-Chairman & COO in January 2018, and Phil Christie being named President of the UK label in 2016. Co-Chairman & CEO in October 2018, Tom Corson being appointed U.S. You can view the new logo above.Īccording to the announcement, “This marks the latest step in the company’s evolution, following Aaron Bay-Schuck joining as U.S. The change has already taken place, marked by the recent change the to company’s official website, and appears to be permanent. Records has chosen to rebrand itself as Warner Records. One of the biggest record labels in the world is changing its name, and the reason why might surprise you.Īfter sixty-one years of business, Warner Bros. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |